Brand Building and Promotion Strategy
Something makes your company different from the rest (hint: it's not always what we think it is). There’s an emotional driver that get customers to choose your business instead of your competition. Let’s tell a great story that changes perception, builds your brand, and makes more money.
Media Placement
TV, Cable, Radio, Billboards, and Over-the-Top streaming services (for the cord cutters). You have a great message, now let’s get in front of the right audience. I bring 25+ years of promotion and research experience in traditional media, including developing marketing budgets and buys. My insider experience will help you avoid wasteful sales stunts and maximize your marketing dollars.
Programmatic Advertising
Use the power of automation to get your message in front of people across platforms: phones, tablets, desktops, apps, and connected TVs. Programmatic advertising allows you to to leverage data to target customers at a granular level. Programmatic ads are measured in real time, so we can adjust and optimize quickly. Programmatic buying also offers a high level of transparency so you can see exactly how your ad dollars are working.
What Clients Say
“From day one of working with Don Pratt/16 Consulting Group, you can see the dedication that Don is going to give. Don is available all the time, responsive, and very good at what he does. It is a pleasure to work with someone who has such a great work ethic and ability to get things done.”
